Everyday advertisers, marketers, brand managers and public relations professionals dutifully carry themselves to the office. And, everyday their business challenge continues to grow. How in the world are they to manage the multitude of marketing and advertising channels available.

 

In a “Mad Men” world, these business professionals grappled with advertising on television, magazines/newspapers or radio. Today, marketers face thousands of channels to reach potential customers including those traditional channels. Plus, a boom of digital options, including Facebook, Twitter, Google, Foursquare, etc. Add on multiple niche marketing channels and options (both online and offline). Plus, you need to keep your testing budget available for emerging technologies or sites that popup unexpectedly and may be a good fit for your promotions.  Keeping all this organized and updated is downright overwhelming.