How are consumers finding local businesses today?

As consumer choices for information gathering and sharing increase, publishers are challenged to generate and grow traffic to their destination sites. With over 50% of online local business searches starting in search engines, prominent visibility in these search engines is essential to local media publishers’ success. As these consumers increasingly turn to their social networks for information and advice about buying decisions, awareness among these consumers and presence in these networks becomes more and more important.

This is where Local Marketing Services comes in.

Local Matters provides marketing services to some of the largest local media publishers around the world. We combine our knowledge of local media with expert staff to drive optimal ROI for publishers trying to reach consumers across diverse categories and locations. Our services are uniquely tailored to the needs of a local media publisher, with a focus on driving highly targeted local traffic to relevant advertiser content.

What are the key areas you help with?

Search engine marketing

We manage campaigns with proprietary Local Matters technology tailored to efficient optimization of campaigns scaling to hundreds of thousands to millions of keywords. Services include:

• Campaign set-up: strategic planning, campaign creation, establish KPI’s
• Campaign measurement: site analysis/audits
• Ongoing deliverables: bid optimization, relevancy optimization, creative development & reporting
• Account management/maintenance: best-practice product implementation, ongoing optimization

Search engine optimization

Our specialized local SEO services are focused on the needs of large local media publishers, driven by our extensive, proven experience in this space. Local Matters’ clients are top-ranked in search for many key local searches in their markets. Our services include high-level strategic planning, site analysis/audits, best-practice product implementation, and ongoing optimization services.

Other local marketing channels and syndication

There are growing opportunities for driving traffic and revenue through channels beyond search engines. We leverage social networks, mobile, locally targeted display and other media to maximize ROI for publisher campaigns. In addition, we help local media publishers build networks of content distribution by leveraging unique, engaging advertiser content by identifying channels of distribution and forming syndication partnerships.

Community management

Providing social features is only part of creating an online community and getting users engaged. Equally important are the community management functions that identify influential contributors and reward and encourage the community as content develops. We have first-hand experience growing vibrant online communities and offer consulting and service as a part of the solutions we provide.

In short, we provide comprehensive online marketing strategy and execution to local information publishers, dramatically expanding their reach, revenue and ROI.

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