5 Ways to Better Your Business in 2012

Posted on January 4, 2012 by Local Matters

A new year presents the perfect opportunity for some fresh thinking. If you are spending some time strategizing for 2012, be sure to read through our top blog posts from 2011 for inspiration.

Here’s our top list, as ranked by reader popularity:

5. What the Bronx Zoo Cobra Taught Us about Local and Social

4. Three Game Changing Truths in Online Marketing

3. A Plea for Modern Customer Loyalty Programs

2. The Dollars and Sense of Mobile Loyalty Programs

1. Social, Local, Mobile: The New Word of Mouth Marketing

There you have it. Five posts to get you started brainstorming about how to better your business in 2012.

Our team can help you develop new products or services to offer to advertisers and consumers. Contact our team to learn more or discuss your needs. 

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Happy Holidays from the Local Matters Team

Posted on December 13, 2011 by Local Matters

On behalf of the entire Local Matters’ team, we’d like to wish you a Happy Holiday season!

May peace, joy and happiness be with you throughout the season and in 2012!

 

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What Does Google+ Mean for Local Search?

Posted on November 18, 2011 by Local Matters

The recent announcement of Google+ pages has opened up new opportunities for  businesses, brands and not-for-profits to communicate with consumers. And, at the same time, created loads of confusion for these time-strapped businesses.

What does the announcement of Google+ pages mean for local search?

In short, it’s too early to tell. But, to help you understand the potential impacts, we’ve compiled some of our favorite articles from around the web on why you need a Google+ page,  how to maximize your Google+ page and a few other considerations before you dive into creating your Google+ page.

While you are exploring options to create your Google+ page, be sure to “circle” the Local Matters’ page to keep up with news and trends from around the industry.

We are all learning how important these pages may become. If you have tips or advice to share about Google+, let us know in the comments. 

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Mobile Site or Mobile Page?

Posted on October 20, 2011 by Local Matters

 

No one can argue that more and more people are searching and viewing web sites on their mobile phones. In fact, a Gartner study suggests that by 2013 (a mere 15 months away), more people will be online on their phone than their PC’s.

“Wait! I just paid an agency to redo my site and they assured me it will work on the phone, therefore I don’t need another ‘mobile’ site or page.”

Well, while technically true, I would respond that newscasters do not simply read the newspaper on the TV. That would be horrifically boring and non-effective, a similar if not worse experience as your “desktop site” being viewed on a mobile phone. Oh and God help you if you just had you site redone in Flash – I won’t even get into that. Continue reading →

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The Case for Businesses on Facebook

Posted on October 12, 2011 by Local Matters

In June, Facebook passed 860MM users worldwide and 130MM in the U.S – a staggering 51% reach. What does that mean for businesses? Consider these points:

  • Half of American Internet users visited Facebook in July
  • They stayed on Facebook for 25 minutes.
  • 75% of visitors are age 35-54

The evolution of online presence is about engaging consumers. In the past, businesses were advised to get a website, optimize the content for search engines and make it welcoming to consumers with accurate and engaging content. The very same is true for a Facebook Fan Page; complete your business’ Facebook profile, and add compelling content like photos, a custom home page and consumer-oriented apps. Continue reading →

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