What changes must the yellow pages industry make to ensure long-term growth? That was the question posed by BIA/Kelsey managing editor Charles Laughlin in the “Built to Last” panel discussion today at the Yellow Pages Association Conference.
Top industry CEOs, including Matthew J. Stover of Local Matters and Kimberli Lewis of Mediatel (a Local Matters client) weigh-in:
Read more about the panel discussion on the YPA blog.
Plus, stay tuned for more from the YPA conference tomorrow, when Mr. Stover addresses “The Bottom Line of Social.”
