Everyday advertisers, marketers, brand managers and public relations professionals dutifully carry themselves to the office. And, everyday their business challenge continues to grow. How in the world are they to manage the multitude of marketing and advertising channels available.
In a “Mad Men” world, these business professionals grappled with advertising on television, magazines/newspapers or radio. Today, marketers face thousands of channels to reach potential customers including those traditional channels. Plus, a boom of digital options, including Facebook, Twitter, Google, Foursquare, etc. Add on multiple niche marketing channels and options (both online and offline). Plus, you need to keep your testing budget available for emerging technologies or sites that popup unexpectedly and may be a good fit for your promotions. Keeping all this organized and updated is downright overwhelming.
Consumer trends clearly show behavior trending towards exploration and decision making happening online, on mobile devices and translating into both online and offline purchases. And, they require robust information on these channels, including reviews, ratings, photos, descriptions, etc.
- A recent Cone Survey finds both that 4 out of 5 consumers reverse purchase decisions based on negative online reviews, and that consumers say a trustworthy source is less about the channel and more about the author.
- 40% of US mobile users own smartphones. -Nielsen, Sept 2011
Limited time and resources (we all have that, right?!) means you must narrow down your focus to just those digital properties that can make the biggest impact on your leads, sales and revenue opportunities. And, you need to ensure you pick the tools that make this process efficient.
Understanding these challenges, we’ve created a product that can help brands do this efficiently and effectively.
DigitalSeen is our beta product that provides a single point of management for key online business listings. Plus, it enables businesses to promote and distribute unique content for their business location across mobile, local search, social and other web properties. Think of one spot to manage your Google Place page content, create and distribute deals to Google, your Twitter account, Facebook Fan page, mobile web site…that’s DigitalSeen. It perfect for multi-location businesses, service providers or agencies who manage multiple businesses online presence and franchisors.
Over the next few blog posts, our team will share expertise and explore some of these key channels. Stay tuned, and be sure to ask questions along the way. Feel free to do so in the comments or by tweeting us @matterslocal.
Interested in learning more about DigitalSeen, or participating in our beta program? Contact our team.
Are you headed to Kelsey’s DMS conference in Denver this week? Be sure to stop by our booth to see DigitalSeen in action.
