Why Google Place Pages Are So Important for Businesses

Posted on October 4, 2011 by Local Matters

A few months ago, I wrote a post Three Game-Changing Truths in Online Marketing. Since then our sales rockstars have been talking about some new product concepts that help businesses manage major marketing channels including the three truths in my post. One question continually comes up: why are those “three truths” important?

Let’s start with the big one. Google. As I’ve previously stated Google still dominates local search and discovery. Their Android platform gives them an edge in mobile, and the recent announcement of Google+ has propelled them forward in the world of social. Continue reading →

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Introducing DigitalSeen: A Quick Overview

Posted on September 28, 2011 by Local Matters

Is your business visible where today’s consumers are looking for businesses? On mobile devices? Social sites? The various business listings across the web?

Check out our latest solution, DigitalSeen, which simplifies these processes by enabling businesses to manage unique content for multiple locations in one platform. This tool is perfect for publishers looking for a new product to offer advertisers, or agencies struggling to manage multiple client locations.

Enjoy our “retro” style introductory video to learn more (and hey, maybe grab a lemonade while you are at it)!

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Highlights of Kelsey DMS 11 Show

Posted on September 23, 2011 by Local Matters
Local Matters CEO Tom Higley

Our CEO, Tom Higley, on stage at the DMS show

 

Yesterday, Kelsey’s Directional Media Strategies 2011 concluded right here in Denver. The show focused on small business advertising solutions. And, as usual, the content did not disappoint.

For those who missed the show, here are some of our top highlights as reported by the Kelsey blog and Local Search Association blog:

Continue reading →

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Why Businesses Must Take Control of Business Listings

Posted on September 20, 2011 by Local Matters

Everyday advertisers, marketers, brand managers and public relations professionals dutifully carry themselves to the office. And, everyday their business challenge continues to grow. How in the world are they to manage the multitude of marketing and advertising channels available.

In a “Mad Men” world, these business professionals grappled with advertising on television, magazines/newspapers or radio. Today, marketers face thousands of channels to reach potential customers including those traditional channels. Plus, a boom of digital options, including Facebook, Twitter, Google, Foursquare, etc. Add on multiple niche marketing channels and options (both online and offline). Plus, you need to keep your testing budget available for emerging technologies or sites that popup unexpectedly and may be a good fit for your promotions.  Keeping all this organized and updated is downright overwhelming. Continue reading →

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Australia’s First Mobile Commercial Real Estate Site

Posted on August 2, 2011 by Local Matters

It’s been an exciting few days for the Local Matters’ team. Last week, one of our clients, realcommercial.com.au, sent their new mobile site live.

In an effort to improve advertising offerings for agents, realcommercial.com.au wanted to rollout a mobile commercial real estate site quickly. And, they wanted to stay true to the mobile experience by creating a site specifically designed and optimized for the mobile user instead of just a mobile view of their main website. Continue reading →

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