Events
April 17, 2010 - We all hear the news about how Twitter, Facebook and other social networks have the attention of local consumers. Does this mean less usage for directory publishers, or is it time to become a...
March 22, 2010 - What really works in vertical marketplaces? Local Matters CEO, Mat Stover will share insights on innovations based on Local Matters extensive international experience and recent social search...
March 3, 2010 - The Clareity MLS Executive Workshop provides timely updates on relevant topics and addresses many of the issues facing MLS executives and leaders today.Be sure to take a minute to say hello to the...
December 1, 2009 - Interactive Local Media 2009 (ILM:09) is where the local online media community gathers to learn what's working, make connections and do deals. It is BIA/Kelsey's flagship event, and takes place...
September 1, 2009 - As you look out across crystal blue water and breathe clear alpine air, we anticipate that the mere contemplation of such pristine vistas will stimulate discussion about...
September 1, 2009 - Open to members and non-members, the EADP congress is the - biggest event in Europe dedicated to the people and the business of the directory publishing...
September 1, 2009 - Directional Media Strategies 2009 (DMS '09) is The Kelsey Group's 30th Yellow Pages and directories conference.
August 1, 2009 - 20 million people visited Yelp last month. Thousands of real estate professionals are reviewed on the site. Find out what it means for your brand...
May 1, 2009 - PERFORMANCE - PERFORMANCE - PERFORMANCE ! This is a challenging year for the industry. Businesses still need to advertise but they are more careful about what and how they spend.
March 1, 2009 - Marketplaces 2009 is the one and only conference for companies looking beyond today's local ad mix of Yellow Pages, search, classifieds, coupons and direct marketing...
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Local Matters team
"Local marketing on the Internet is full of opportunities, but it remains a challenge to reach large local audiences using a single media channel. In digital media, consumers are finding local businesses through directories, search engines, verticals and other local media properties. Mobile and social media are also providing new ways for consumers to find and connect with businesses. To succeed in local digital advertising, publishers should look to distribute advertiser content to all of these channels, shifting from a destination site strategy to a network distribution strategy. Local Matters, throughout its history, has emphasized the importance of content syndication in all of its solutions. It has really been a pioneer in this regard."
BIA/Kelsey
