DENVER, Colo., March 27, 2006 - Local Matters, Inc., a provider of specialized technology and media solutions for Yellow Pages publishers and 411 service providers, today announced the launch of a revised Tennessee.com as part of the company´s AreaGuides.net network of locally-focused Internet sites.
Local Matters leveraged its proprietary local search platform, Destination SearchTM, to incorporate new search capabilities into the Tennessee.com Internet site to allow new ways of organizing and saving content from local search results. Tennessee.com visitors now have the ability to make side-by-side comparisons to evaluate hotel search results and make choices based on relevant data, such as hotel concierge services and reservation information.
"The launch of Tennessee.com is the result of our ability to combine our Destination Search technology, consumer marketing expertise, and traffic aggregation experience," said Perry Evans, CEO of Local Matters. "Tennessee.com is an example of the new style of website that we intend to create throughout our AreaGuides.net network of Internet sites, delivering simple and effective ways for consumers to get the right local information, which assists our traditional media publisher partners in realizing additional revenue opportunities."
In addition to making modifications to Tennessee.com designed to increase traffic, Local Matters has combined Search Engine Optimization techniques and tools with its web design and development capabilities to produce a web site designed to deliver improved consumer local search and shopping services.
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About Local Matters
Local Matters, Inc., with more than 40 customers in 18 countries, provides specialized technology products and media services that enable Yellow Pages publishers and 411 service providers to capitalize on emerging opportunities in the local search market. Local Matters´ products and services are designed to enable its clients to deliver improved online and voice-based local search services, creating expanded advertising and other revenue opportunities. Visit the company at
www.localmatters.com 
