Local Matters Names Carl Schindler Director Of Marketing. Former White Directory Exec to Handle Marketing and Communications for the Boss Product Line.
DENVER, Colo. May 25, 2005 - Local Matters, a leading provider of strategic technology search solutions for telephone directory publishers, mobile and directory assistance service providers, today announced it has hired Carl Schindler as director of marketing. Schindler will be responsible for marketing and communications for the the "Boss" product line, which was developed by YPsolutions, now part of Local Matters.
Schindler comes most recently from White Directory Publishers (WDP), where he was responsible for all marketing and communications for the past five years. During his tenure at WDP, Schindler rebuilt the marketing strategy and team supporting the company's growth as the publisher of The Talking Phone Book. Repositioning of The Talking Phone Book and more than 40 successful new book launches helped attract the attention of Hearst Newspapers, which acquired WDP in late 2004.
While at WDP, Schindler handled all campaign development and execution in house, earning numerous awards for the work. Schindler was also largely responsible for the evolution of WDP's electronic products and promotion, launching IYP sites in all Talking Phone Book markets. He was also instrumental in the company's foray into digital directories, where WDP was the first independent publisher to offer books on CD. The company was also the first independent to promote usage of its directories via print, web, CD or download.
Prior to serving with WDP Schindler worked largely with NYC-based advertising agencies and also in newspaper publishing. He is a graduate of Cornell University. Before his departure from WDP, Schindler was named a winner of the Hearst Corporation's Marketing Excellence Award.
About Boss
Boss provides Internet software services that effectively allow publishers to present their print directory data in digital form on the web. The core of this offering is allowing publishers to have the Internet Yellow Pages "look and feel" that replicates a publisher's print products online and adds functionality and features only available on the web, as well as a more typical search engine type listings product.
About Local Matters
LMI was recently formed through the combination of three leading participants in the local search market: Aptas, Inc. ("Aptas"), Information Services Extended, Inc. ("ISx") and YP Web Partners, LLC ("YP Solutions"). This transaction combined two leading providers of Internet local search solutions with a leading provider of voice-based local search solutions.
Local Matters, Inc. (LMI), with more than 40 customers in 18 countries is the largest global provider of advanced search and content solutions to incumbent media publishers and directory assistance service providers. Local Matters is uniquely positioned to take advantage of the high growth markets for Internet local search and enhanced directory assistance services and the burgeoning mobile local search opportunity stemming from the convergence of Internet, voice and mobile services. Local Matters is committed to enabling its customers to offer content and feature-rich local search portals and Enhanced Directory Services that are well differentiated from traditional Internet search portals.
Contact:
Kathryn Marshall
104° West Partners
Tel: 303-601-9434
jennifer.roane@104degreeswest.com
