DENVER, Colo. April 18, 2005 – Aptas, Inc announced today that it has been selected by Fonecta Ltd., the leading directory service company in Finland, to provide services that will help them enhance the company's Internet-based directory available at www.020202.fi Aptas will work with Fonecta to create a compelling and differentiated consumer experience by building and continually refreshing a comprehensive business profile on each participating advertiser. This business profile will be created by deploying a variety of Aptas services which include:
- creating a unique and customized Finnish Ontology
- structuring a comprehensive database of Fonecta content into this Ontology
- conducting an in-depth web crawl for sourcing of strategic content elements
- building a system to refresh and continually add value through ongoing web crawl campaigns
Ultimately, the Fonecta and Aptas initiative will create an unparalleled product offering and reinforce Fonecta's position of excellence and innovation as a leading online portal. This approach will give consumers a highly satisfying online search experience.
"We were impressed with Fonecta's multi-platform approach and commitment to pursuing consumer excellence. The addition of structured content is a positive step for the consumer as it improves the consumer search experience and ultimately benefits the participating businesses," said Perry Evans, Chief Executive at Aptas.
Timo Wallius, Vice President of Fonecta said, "In this highly competitive online environment it is critical to offer the consumer the best possible experience. Aptas' unique commitment to making content highly searchable and web friendly will help take our business into next generation solutions and product offerings".
About Fonecta
Fonecta Ltd is the most popular directory service provider and the market leader in Finland. Fonecta helps its clients find contact information by providing directory services regardless of time, place, situation, and communication tool. Fonecta's services are used more than 1.5 million times each day. Fonecta's best-known services are the phone directories, 02 02 02 and 118 operator-assisted services, Fonecta Finder, 020202.fi and ravintolaopas.net restaurant guide. Fonecta's turnover was EUR 112 million, of which Finland's share was EUR 93 million. Fonecta Group also operates in France. Fonecta Group had at the end of the year 1,100 employees, half of which work in Finland. www.fonecta.com
About Aptas
Aptas' unique methods of relevancy and deep content organization offer the most refined and ready to apply solutions in Local Search. Aptas' user-centered content enhancements and search functionality help connect and build relationships between consumers and locally targeted advertisers. Aptas' Directory Knowledge BaseTM and suite of products and services transforms complex content into relevant knowledge critical Local Search success.
Contact (Fonecta):
Timo Wallius, Vice President
+358 20442 2020
Media Contact (Aptas):
Catherine Chaney Bowman, APR
(303) 470-8882
press@aptas.com
