Press Releases Detail

May 15, 2005
For Immediate Release
Aptas Selected by DasÖrtliche for Next Generation Search Content Initiative
Denver, CO - Aptas, Inc. announced that it has been selected by DasÖrtliche, one of the most prominent German telecommunications directories, to provide services that will help its member publisher organizations enhance their searchable business information that is available online at www.dasoertliche.de. Aptas will provide its unique methods of relevancy and deep content organization to improve the quality of keyword search services on the DasOrtliche site.

"DasÖrtliche understands the importance and need for continuous online search enhancements, including new functionality as well as additional depth in searchable content. We consider their decision to work with us on offering our services to their member organization a meaningful and important endorsement," said Perry Evans, Chief Executive at Aptas.

Karsten Marquardsen, Managing Director, DasÖrtliche Service and Marketing Company said, "We continually look for organizations that could be helpful to our member publisher organizations. We did a complete analysis of alternatives available to convert directory content into highly searchable online content and believe that Aptas offer the most complete solution."

About DasÖrtliche
DasÖrtliche is the German directory that is tailored to local markets combining one or more small exchange areas. DasÖrtliche is promotional partner of 1.2 million industrialists in Germany. There are 1,049 different publications, the total circulation of all indexes is about 34 million.

www.dasoertliche.de is the online-version of the popular directory. With more than 44 million page-impressions per month, www.dasoertliche.de is one of the most frequently used homepages in Germany. It is possible to search in several places and cities in Germany on www.dasoertliche.de.

About Aptas
Aptas' unique methods of relevancy and deep content organization offer the most refined and ready to apply solutions in Local Search. Aptas' user-centered content enhancements and search functionality help connect and build relationships between consumers and locally targeted advertisers. Aptas' Directory Knowledge Base and suite of products and services transforms complex content into relevant knowledge critical Local Search success.

Contact - DasÖrtliche:
Dirk Schulte
Leiter Werbung & Kommunikation
+49 0201/43948-30
d.schulte@dasoertliche-marketing.de

Media Contact (Aptas):
Catherine Chaney Bowman, APR
(303) 470-8882
press@aptas.com