Local Matters Thought Leadership
December 10, 2009 - Web sites are increasingly important to the buying and selling of homes. In a white paper released Dec. 9th, real estate expert Kevin McQueen identified five areas most real estate sites miss.
September 23, 2009 - Local Matters CEO Mat Stover joined the Global Yellow Pages Leadership Forum at Kelsey's Directional Media Strategies conference discussing growth, consolidation, and key metrics.
May 29, 2009 - Local Matters VP of Products and Marketing Kris Skavish presented "Shopping Socially," about the importance of catering to consumers' needs in order to develop a highly-trafficked web destination.
April 24, 2009 - User-generated content is transforming the way consumers make online purchasing decisions. Our white paper suggests ways UGC can improve the value of business information and increase usage for...
February 24, 2009 - Tips on building content, community, traffic, and revenue on a social-local site, based on Local Matters' experience with Guidespot.com.
November 4, 2008 - Traffic Director enables publishers to efficiently deliver traffic and leads to advertisers from sources including search engines.
May 28, 2008 - Local Matters builds capability in social media with the addition of the Neighborhoods application for Facebook.
April 25, 2008 - Kelsey's Mike Boland says, "Local Matters has a strong track record of developing local search products that play to market trends."
March 1, 2008 - Kelsey's Mike Boland raves about our timing...says, "This comes at an opportune time when many IYPs and newspaper sites are integrating social media in various ways. Local Matters has a strong...
February 18, 2008 - Perry Evans spoke with a product innovation focus in looking at where search engines and IYPs need to go to be more effective at attracting users and delivering leads to local advertisers.
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"The SEA work has had great impact on usage and improving advertiser perspective."
Product Manager, yellow pages site